The Ingredient Library

• Rich source of bioavailable iron — helpful for those prone to fatigue or low iron intake
• Contains Phycocyanin, a natural blue pigment with antioxidant and anti-inflammatory properties
• Provides plant-based B-vitamins (B1, B2, B3) that support natural energy metabolism
• Complete plant protein with all essential amino acids

Spirulina's cell walls are made of soft mucopolysaccharides rather than tough cellulose (unlike most plants), which makes its nutrients — especially iron and protein — easier for the body to absorb. Its Phycocyanin content is what gives it the antioxidant edge over most greens supplements.

• 24g complete protein per serving with all 9 essential amino acids
• Higher leucine content than most plant proteins — leucine is the key amino acid that triggers muscle protein synthesis
• Fast absorption makes it especially useful in the post-workout window
• Lower lactose than whey concentrate, reducing bloating for many users

Isolate goes through additional filtration versus whey concentrate, stripping out most of the lactose and fat while concentrating the protein — which is why it's the preferred form for people who find regular whey heavy on digestion.

• Complete amino acid profile despite being 100% plant-based — pea protein is naturally low in methionine, brown rice fills that gap
• Naturally hypoallergenic — no dairy, no soy, no gluten
• Easy on digestion for people with lactose intolerance or a sensitive gut
• Supports satiety and lean muscle maintenance

Neither pea nor brown rice protein alone provides all 9 essential amino acids in ideal ratios — combining them creates a complementary amino acid profile comparable to whey, without any animal-derived ingredients.

• Clinically studied to boost thermogenesis (calorie-burning) via catechins
• Supports fat oxidation during exercise
• Provides antioxidant support
• Standardized extracts (like 50% EGCG) ensure a consistent, measurable dose vs. drinking tea

EGCG is believed to inhibit an enzyme that breaks down norepinephrine, prolonging its fat-burning signal in the body — this is the most-cited mechanism behind green tea's metabolic effects in clinical literature.

• HCA is studied for inhibiting citrate lyase, an enzyme involved in converting carbs into stored fat
• May support appetite regulation via serotonin modulation
• Often used alongside other metabolism-support ingredients for a combined effect
• Standardized to a specific HCA percentage (e.g. 60%) for dosing consistency

By inhibiting citrate lyase, HCA is thought to reduce the conversion of excess carbohydrates into fat, while its effect on serotonin levels may help reduce appetite and emotional eating triggers.

• Supports the body's ability to use fat as an energy source during exercise
• May improve exercise endurance and recovery
• Naturally produced by the body but often supplemented for higher, more consistent levels
• Commonly paired with metabolism-support ingredients like Green Tea Extract

Fatty acids can't enter mitochondria (the cell's energy-producing structures) on their own — L-Carnitine acts as the transport mechanism, effectively acting as a shuttle that makes stored fat available as fuel.

• Traditionally used in Ayurveda specifically for women's reproductive and hormonal health
• Considered an adaptogen — a category of herbs believed to help the body adapt to physical and hormonal stress
• Often used to support vitality and energy through hormonal transitions
• A core reason women's-specific formulas differ from standard protein powders

Shatavari contains steroidal saponins (shatavarins) that are the subject of ongoing research into their role in hormonal regulation — its use in Ayurvedic medicine for this purpose spans centuries, though modern clinical research is still building out the mechanism.

• Multiple clinical trials show reductions in perceived stress and cortisol levels
• Supports mental resilience and calm focus
• May support healthy appetite regulation
• One of the few Ayurvedic herbs with substantial modern clinical backing

Ashwagandha is believed to modulate the HPA axis (the body's central stress-response system), which is why it's associated with lower cortisol — chronically high cortisol is linked to poor sleep, cravings, and fatigue, so regulating it has knock-on benefits across energy and appetite.

• Rich in lignans, plant compounds studied for their role in estrogen metabolism
• Good plant-based source of Omega-3 (ALA)
• Supports cardiovascular health
• Complements adaptogenic herbs in hormone-focused formulas

Lignans are converted by gut bacteria into compounds that can weakly bind estrogen receptors, which is why flaxseed is frequently paired with other hormone-support ingredients like Shatavari in women's formulas.

• Type I collagen — the type most abundant in skin, and the type most human studies focus on for skin elasticity
• Hydrolysed (pre-broken-down) for faster, more efficient absorption than whole collagen
• Supports joint comfort alongside training or high-impact activity
• Works synergistically with Vitamin C, which the body needs to synthesize its own collagen

Collagen peptides are small enough to be absorbed intact through the gut wall and are shown in research to act as "signaling molecules" that stimulate the body's own collagen-producing cells (fibroblasts), rather than simply being broken down like regular protein.

• Essential cofactor for collagen synthesis — without adequate Vitamin C, collagen supplements are less effective
• Significantly improves non-heme iron absorption (like the iron in Spirulina)
• Supports immune function
• Antioxidant protection against everyday oxidative stress

Collagen production is an enzyme-dependent process, and Vitamin C is required for two of the key enzymes involved — this is why Vitamin C is included alongside collagen and iron-rich ingredients rather than as a standalone afterthought.

• Supports the body's natural detoxification processes
• Associated with skin brightening and a more even skin tone
• Powerful antioxidant that helps neutralize free radicals
• Levels naturally decline with age, stress, and environmental exposure

Glutathione is involved in phase II liver detoxification and also plays a role in inhibiting the enzyme tyrosinase, which is linked to melanin production — this is the most commonly cited mechanism behind its association with skin brightening.

• Supports skin hydration at a structural level, not just surface moisture
• Naturally present in skin, connective tissue, and joints — levels decline with age
• Complements topical HA serums by supporting hydration from the inside
• May support joint comfort due to its role in synovial fluid

HA molecules bind water within the skin's dermis, maintaining volume and elasticity — oral supplementation is studied for its ability to support the skin's own hydration reservoir, working alongside (not replacing) topical hydration.

• Provides sulphur, essential for keratin production (the protein hair and nails are made of)
• Supports hair strength and nail integrity
• May support joint comfort
• Works alongside Marine Collagen for comprehensive hair, skin, and nail support

Sulphur forms disulfide bonds that give keratin its structural strength — without adequate sulphur intake, keratin production is limited regardless of how much collagen or other building blocks are present.

• D3 supports calcium absorption and bone density
• B12 supports red blood cell formation, nerve health, and natural energy metabolism
• Sublingual (under-the-tongue) delivery bypasses the digestive system for faster absorption
• Particularly relevant for vegetarians (B12 is largely absent from plant foods) and anyone with limited sun exposure (D3)

Sublingual drops are absorbed through capillaries under the tongue directly into the bloodstream, skipping the stomach and liver's first-pass processing — this is why drops are often better absorbed than tablets for nutrients like B12 that are otherwise poorly absorbed orally.

• Vitamins A, C, D support immunity and antioxidant defense
• B-Complex and Folic Acid support energy metabolism and DNA synthesis
• Calcium, Magnesium, Phosphorus support bone density; Magnesium and Potassium support muscle and nerve function
• One tablet covering foundational gaps rather than needing multiple single-nutrient supplements

Each vitamin and mineral in this complex plays a distinct, non-overlapping role — the formula is built to plug the specific nutrient gaps most common in Indian diets (D, B12, iron, magnesium) rather than a generic one-size-fits-all blend.

• Turmeric's Curcumin is among the most studied natural anti-inflammatory compounds, supporting joint comfort
• Lutein and Lycopene support eye health, particularly alongside Vitamin A
• Grape Seed Extract is rich in proanthocyanidins, potent antioxidant compounds
• Combined, they provide broad-spectrum protection against everyday oxidative stress

Oxidative stress from pollution, poor diet, and normal metabolism generates free radicals that damage cells over time — this botanical blend neutralizes free radicals through several different antioxidant pathways rather than relying on a single compound.

• Traditionally used in Ayurveda as an immune-supporting herb
• Works alongside Ashwagandha to support appetite management and metabolism
• Considered an adaptogen, supporting the body's resilience to everyday stressors
• A staple of Ayurvedic wellness formulations for generations

Giloy contains alkaloids and glycosides studied for their role in modulating immune response — in Kuerzen Multi, it's paired with Ashwagandha for a combined stress-and-immunity effect rather than working in isolation.

• Protease and peptidase pre-digest protein, reducing bloating and discomfort
• Amylase supports carbohydrate breakdown
• Lactase helps digest any residual lactose, useful for lactose-sensitive users
• Improves how much of the protein you take is actually absorbed, not just consumed

Enzymes act as biological catalysts that speed up the breakdown of macronutrients into absorbable units — added enzymes essentially do part of your stomach's job for you, which is why formulas with enzyme blends are typically gentler on digestion than plain protein powders.

• Feeds beneficial gut bacteria (bifidobacteria), supporting a balanced microbiome
• Supports regularity and gut motility
• Slows glucose absorption, helping moderate post-meal blood sugar spikes
• Supports satiety, which can help with portion control

Unlike regular fiber, prebiotic fiber survives digestion in the small intestine and reaches the colon intact, where gut bacteria ferment it — this fermentation process is what produces short-chain fatty acids linked to gut and metabolic health.

• Supports a balanced gut microbiome
• May improve digestion and reduce digestive discomfort
• Supports immune function — a large share of immune activity originates in the gut
• Improves the body's ability to absorb nutrients from the rest of the formula

Probiotics work by populating the gut with beneficial bacteria that compete with harmful bacteria for resources, helping maintain the delicate balance that supports both digestion and immune signaling.

• Cranberry: studied for proanthocyanidin (PAC) content linked to urinary tract health
• Blueberry: rich in anthocyanins, linked to cognitive function and cardiovascular health in human trials
• Goji Berry: contains unique Lycium barbarum polysaccharides studied for immune response
• Pomegranate: rich in punicalagins and ellagitannins, compounds studied for anti-inflammatory and arterial health benefits

Each fruit contributes a different class of antioxidant polyphenol — combining them provides broader protective coverage than any single fruit alone, without the sugar concentration of drinking the equivalent in juice.